As a kid in 🇪🇸 I truly enjoyed drawing. I loved immersing myself in it, staying hyper-focused on a specific detail, crafting it from a close distance, and then zooming out to observe a full composition as rich as the details themselves. That joy moved from hand drawing to using a computer and from observing a static piece to interacting and seeing others interact with something I had created.

Throughout my childhood, I drew comics, put together manga fanzines with friends, I designed stickers and CD covers, and made websites, logos, and photoshoots for my friends' metal bands. All those seemingly disconnected efforts somehow aligned at the very beginning of 2004 when I finally got paid for doing what I loved. The hobby became the job. I still consider myself extremely lucky for this.

My love for interactive experiences continued over college where after my bachelor degree I started a PHD on Fine Arts focused on the impact of videogames in Art and User Interfaces. This gave me the chance to dive deeper into the early studies of graphic user interfaces, the early internet and the influence videogames have had in it all along.

The possibility of a richer, more engaging and useful internet was fascinating to me and I decided to invest all my energy into it.

What came next could fill a whole book so for the sake of brevity I'll keep it down to a few bullet points.

I changed locations. I knew if I wanted to do the best work I had to move to where the best work was happening. Early on I moved to London. I lived in a friend's couch and worked on a Papervision portfolio while I applied to different jobs across the city. My first job in the UK was as a Flash Developer. I didn't stop there, a couple of years later I moved to NYC, then SF, then Seattle, etc. I have had the opportunity to experience multiple cultures and meet incredible individuals in this journey.

I got to work for amazing people. From clients to partners to managers I've been extremely lucky to work with people I still look up to in a wide range of industries such as health, gaming, entertainment, travel, music streaming services or consumer electronics. All their perspectives and approaches to the work is something I keep with me everyday.

I've learned and grown out of my own design expertise. Design is nothing other than the study of people. Trends come and go but the receiving end to all our work doesn't change, it evolves.

All these experiences have changed my focus from the technology to the people. Understanding how we define our relationship with technology has become as important as the capabilities of the technology itself.

The best designers in the world are a bit of a strategist, a bit of a researcher and keep a close distance to what's happening in culture. I've had the privilege to work with talented strategist, researchers and operators that have influenced my own craft and enable me to see the forest beyond the trees.

All and all, for the past 20 years I have had the privilege to design tons of products.
I have grown beyond design to build and lead design organizations. As a leader I have launched digital and physical products to the market while taking care and nurturing a creative culture where individuals from all backgrounds came to do the best work of their lifes.

If you got this far and want to know more about this journey please do not hesitate to reach out. I'm always down to chat.