I'm

I'm

I'm

a

a

a

Spanish

Spanish

Spanish

Designer,

Designer,

Designer,

Lecturer,

Lecturer,

Lecturer,

and

and

and

Director,

Director,

Director,

living

living

living

in

in

in

San

San

San

Francisco,

Francisco,

Francisco,

California.

California.

California.

Over two decades of experience working for brands, crafting digital products, and interactive experiences.

As a kid in 🇪🇸 I truly enjoyed drawing. I loved immersing myself in it, staying hyper-focused on a specific detail, crafting it from a close distance, and then zooming out to observe a full composition as rich as the details themselves. That joy moved from hand drawing to using a computer and from observing a static piece to interacting and seeing others interact with something I had created.

Throughout my childhood, I drew comics, put together manga fanzines with friends, I designed stickers and CD covers, and made websites, logos, and photoshoots for my friends' metal bands. All those seemingly disconnected efforts somehow aligned at the very beginning of 2004 when I finally got paid for doing what I loved. The hobby became the job. I still consider myself extremely lucky for this.

My love for interactive experiences continued over college where after my bachelor degree I started a PHD on Fine Arts focused on the impact of videogames in Art and User Interfaces. This gave me the chance to dive deeper into the early studies of graphic user interfaces, the early internet and the influence videogames have had in it all along.

The possibility of a richer, more engaging and useful internet was fascinating to me and I decided to invest all my energy into it.


That was the beginning of the journey. For the next 15 years I had the opportunity to experience multiple cultures and meet incredible individuals. I've lived in London, New York City, San Francisco, Seattle and San Francisco (again), I had the chance to spend a significant time in Japan, Sweden and France.

During these years I've been exploring the potential of the internet, our relationship with technology and the devices we use everyday. I have worked for a myriad of brands and immerse myself in different industries such as health, gaming, entertainment, travel, music streaming services or consumer electronics and cameras.

Through this journey I've learned and had the privilege to build and lead design organizations, launch digital and physical products to the market and grow and nurture inclusive creative cultures where individuals from all backgrounds come to do the best work of their life.

Companies that want The journey is far from over and if anything it's only getting more exciting now as our workflows get super powered by AI and multimodal LLMs.

As a kid in 🇪🇸 I truly enjoyed drawing. I loved immersing myself in it, staying hyper-focused on a specific detail, crafting it from a close distance, and then zooming out to observe a full composition as rich as the details themselves. That joy moved from hand drawing to using a computer and from observing a static piece to interacting and seeing others interact with something I had created.

Throughout my childhood, I drew comics, put together manga fanzines with friends, I designed stickers and CD covers, and made websites, logos, and photoshoots for my friends' metal bands. All those seemingly disconnected efforts somehow aligned at the very beginning of 2004 when I finally got paid for doing what I loved. The hobby became the job. I still consider myself extremely lucky for this.

My love for interactive experiences continued over college where after my bachelor degree I started a PHD on Fine Arts focused on the impact of videogames in Art and User Interfaces. This gave me the chance to dive deeper into the early studies of graphic user interfaces, the early internet and the influence videogames have had in it all along.

The possibility of a richer, more engaging and useful internet was fascinating to me and I decided to invest all my energy into it.


That was the beginning of the journey. For the next 15 years I had the opportunity to experience multiple cultures and meet incredible individuals. I've lived in London, New York City, San Francisco, Seattle and San Francisco (again), I had the chance to spend a significant time in Japan, Sweden and France.

During these years I've been exploring the potential of the internet, our relationship with technology and the devices we use everyday. I have worked for a myriad of brands and immerse myself in different industries such as health, gaming, entertainment, travel, music streaming services or consumer electronics and cameras.

Through this journey I've learned and had the privilege to build and lead design organizations, launch digital and physical products to the market and grow and nurture inclusive creative cultures where individuals from all backgrounds come to do the best work of their life.

Companies that want The journey is far from over and if anything it's only getting more exciting now as our workflows get super powered by AI and multimodal LLMs.

As a kid in 🇪🇸 I truly enjoyed drawing. I loved immersing myself in it, staying hyper-focused on a specific detail, crafting it from a close distance, and then zooming out to observe a full composition as rich as the details themselves. That joy moved from hand drawing to using a computer and from observing a static piece to interacting and seeing others interact with something I had created.

Throughout my childhood, I drew comics, put together manga fanzines with friends, I designed stickers and CD covers, and made websites, logos, and photoshoots for my friends' metal bands. All those seemingly disconnected efforts somehow aligned at the very beginning of 2004 when I finally got paid for doing what I loved. The hobby became the job. I still consider myself extremely lucky for this.

My love for interactive experiences continued over college where after my bachelor degree I started a PHD on Fine Arts focused on the impact of videogames in Art and User Interfaces. This gave me the chance to dive deeper into the early studies of graphic user interfaces, the early internet and the influence videogames have had in it all along.

The possibility of a richer, more engaging and useful internet was fascinating to me and I decided to invest all my energy into it.


That was the beginning of the journey. For the next 15 years I had the opportunity to experience multiple cultures and meet incredible individuals. I've lived in London, New York City, San Francisco, Seattle and San Francisco (again), I had the chance to spend a significant time in Japan, Sweden and France.

During these years I've been exploring the potential of the internet, our relationship with technology and the devices we use everyday. I have worked for a myriad of brands and immerse myself in different industries such as health, gaming, entertainment, travel, music streaming services or consumer electronics and cameras.

Through this journey I've learned and had the privilege to build and lead design organizations, launch digital and physical products to the market and grow and nurture inclusive creative cultures where individuals from all backgrounds come to do the best work of their life.

Companies that want The journey is far from over and if anything it's only getting more exciting now as our workflows get super powered by AI and multimodal LLMs.

1

Work Experience.

Work Experience.

Work Experience.

Opal Camera, Head of Design.
2022 - Present. San Francisco, California

Opal Camera Inc. is a startup in San Francisco working on cameras that make it easy to look and sound professional on video call. We are focused on building the best cameras on the market today.

At Opal Camera Inc. I lead brand, digital product and marketing design efforts across the board working with internal and external teams. Only this past year the team has accomplished a lot. We refreshed our full website, designed and launched a new companion app for macOS, released a new device, the Opal Tadpole, and started working on new, exciting, things. If you want to learn more about what we are up to visit our site or see some bits and pieces here.


Huge Inc. Executive Creative Director.
2019 / 2022. Oakland, California.

Huge Inc. is a design and innovation company, founded in Brooklyn in 1999. Huge has a great record of helping brands create first to market product and experiences.

I joined Huge to lead and grow their creative team org in the West Coast. As their Executive Creative Director I worked alongside strategist and business counterparts overseeing and actively jamming on the work, the business growth of the branch, and nurturing and growing an outstanding team of over twenty visual designers, user experience designers, copywriters, motion and 3D designers.

For over three years I led teams and worked for clients such as Google, Riot Games, Samsung, Playstation and Panasonic, etc. in projects that span from pure upstream concept work to ready to ship products, integrated campaigns, interactive installations and branding among others.


Microsoft, Creative Director.
2016 - 2018. Seattle, Washington.

At Microsoft I worked on the future of audio and video experiences for Windows and later I led the visual design efforts of Fluent Design, the new design system based on leveraging our understanding of the real world to improve how we use our computers. As the lead of a horizontal team my job was to co create with other teams how fluent could come to life in different contexts and ultimately define the pieces and components that could bring this to reality. This highly detailed and visionary work is still coming to fruition in the most recent Windows updates.

I was able to tell the full story and rationale at TEDx Berkeley in 2018. Watch it here.


Elephant, Creative Director.
2016. San Francisco.

Elephant is a creative agency based in San Francisco and New York, originally created from Huge Inc. to work on clients such as Apple.

I joined Elephant to work on a special project for Apple in Cupertino, California. For over six months I lead a team designing the latest iteration of their Newsroom portal. This was an amazing experience and while the site itself has changed substantially ever since I still think some of the foundational elements and ideas remain in it.


Fantasy Interactive, Art Director to Department Lead.
2010 -2015. New York, San Francisco.

My journey in the US started with Fantasy Interactive (fi) in New York. Fi is one of the most innovative, independent, interactive studios in the US. For the past twenty years they have been helping industries from all verticals design digital products used by billions globally.

I joined Fi as an Art Director in NYC. Being part of this team allowed me to work and eventually lead projects for brands like Adobe, CNN, EA, Nickelodeon, Kayak, Activision, Google and 23andme among others with a growing team in New York and ultimately San Francisco where I led the group as Design Director.


B-Reel, Art Director.
2011 - 2012. New York, San Francisco.

B-Reel is an independent agency focused on the intersection of technology and story telling. B-Reel is the umbrella for different initiatives like B-Reel commercials or now "Feels Like", their design studio.

I joined forces with B-Reel for a year in NYC. I was attracted to their ability to bring a stronger sense of story telling into every project and we did so working on digital actions for Motorola, Verizon and a few future films for Google. At B-Reel I also had the chance to work on Escape Flight, a self initiated project, from the master mind of Riccardo Giraldi, that allowed people to book last minute flights to destinations based on contextual cues such as weather, flight length, hassle or cost.


The early beginnings.
2004 - 2010. Valencia, Spain and London Uk.

Before moving to New York I worked in a few agencies in London, and Valencia in Spain. I worked my butt off at a small studio called Pixelinglife where I made lifelong friendships and Plain Concepts where I was able to do work beyond the web on the first Microsoft Surface Tables.

2

Patents and awards.

Patents and awards.

Patents and awards.

I hold patents from my time at Microsoft, for designing the first 23andMe digital experience and for lastly for some of the ideation done for products at Opal Camera.

23andme. Display screen or portion thereof with graphical user interface — Patent number: D847149. Awarded for the design work done with 23andme.
Microsoft. Display screen or portion thereof with a graphical user interface for conveying genetic information — Patent number: D788123.
Microsoft. Selecting content items for playlists — Publication number: 20180268054. Awarded for the work done at Microsoft for their Windows 10 music player.
Microsoft. Musical Taste Profile — Publication number: 20180307751. Awarded for the work done at Microsoft for their Windows 10 music player.

My work has been awarded in the past by the European Design Awards, One Show, Webby Awards and even an Emmy Award for an Outstanding Creative Achievement in Interactive Media for my work on the Nickelodeon App. Beyond that I've been lucky to get awarded several Sites of the Day in platforms such as Awwwards or TheFwa, and a People's Choice Award for Site of the Year.