Claudio
is
a
designer,
lecturer,
and
director,
based
in
San Francisco,
California.
Claudio is a designer and lecturer based in San Francisco, California. His work spans software, hardware, web, motion, 3D, physical installations, and emerging interfaces—always with a focus on building coherent brand experiences.
For the past two decades, he has worked with companies such as Microsoft, Google, Apple, and Meta, as well as smaller but mighty startups like Physical Intelligence, Playground, and, most recently, Opal Camera, where he joined as Head of Design. There, he helped establish the brand’s credibility, launch a new consumer device to market, and incubate the future of their product lineup.
Throughout his career, Claudio has worked across nearly every vertical—gaming, healthcare, entertainment, and finance—gaining a broad perspective on the principles, essentials, and pitfalls of interactive design.
Beyond his professional work, Claudio is known for his deep love for design, his leadership, and his contributions to the community through lectures and writing.
Work Experience
2025
Work&Co
Senior Director
In 2025 I joined Work&Co, the agency I admire the most.
2022 - 2025
Opal Camera Inc.
Head of Design
Opal Camera Inc. is a startup in San Francisco working on cameras that make it easy to look and sound professional on video call. Opal is focused on building the best cameras on the market today.
At Opal Camera Inc. I led brand, digital product and marketing design efforts across the board working with internal and external teams. In 2024 I lead the direction and work on the new ecomm, designed and launched a new companion app for macOS, released a new device, the Opal Tadpole, and started working on incubating new and exciting devices with the help and new round of funding led by OpenAI.
2016 - 2025
Independent
Freelance and partnerships
For over a decade I have partnered independently with product teams and brands to accelerate, envision or simply help design things like apps, websites, infographics or films.
Selected projects
2019 - 2022
Huge Inc.
Executive Creative Director
Huge Inc. is a design and innovation company, founded in Brooklyn in 1999. Huge has a great record of helping brands create first to market product and experiences.
I joined Huge to lead and grow their creative team org in the West Coast. As their Executive Creative Director I worked alongside strategist and business counterparts overseeing and actively leading the work, the business growth of the branch, and nurturing and growing an outstanding team of over twenty visual designers, user experience designers, copywriters, motion and 3D designers.
For over three years I led teams and worked for clients such as Google, Riot Games, Samsung, Playstation and Panasonic, etc. in projects that span from pure upstream concept work to ready to ship products, integrated campaigns, interactive installations and branding among others.
Selected projects
2016 - 2018
Microsoft
Creative Director
At Microsoft I worked on the future of audio and video experiences for Windows and later I led the visual design efforts of Fluent Design, the new design system based on leveraging our understanding of the real world to improve how we use our computers. As the lead of a horizontal team my job was to co create with other teams how fluent could come to life in different contexts and ultimately define the pieces and components that could bring this to reality. This highly detailed and visionary work is still coming to fruition in the most recent Windows updates.
I was able to tell the full story and rationale at TEDx Berkeley in 2018.
2015 - 2016
Elephant
Creative Director
Elephant is a creative agency based in San Francisco and New York, originally created from Huge Inc. to work on clients such as Apple.
I joined Elephant to work on a special project for Apple in Cupertino, California. For over six months he lead a team designing the latest iteration of their Newsroom platform, a truly cross functional effort across marketing and PR teams at Apple.
2010 - 2015
Fantasy Interactive
Art Director to Department Lead
I first came to US when I joined Fantasy Interactive (fi) in New York. Fi is one of the most innovative, independent, interactive studios in the US. For the past twenty years they have been helping industries from all verticals design digital products used by billions globally.
As an Art Director in NYC I designed and directed projects for brands like Adobe, CNN, EA, Nickelodeon, Kayak, Activision, Google and 23andme among others with a growing team in New York and ultimately San Francisco where I ended up leading the department as Design Director.
Selected projects
2011 - 2012
B-Reel
Art Director
B-Reel is an independent agency focused on the intersection of technology and story telling. B-Reel is the umbrella for different initiatives like B-Reel commercials or now "Feels Like", their design studio.
I joined forces with B-Reel for a year in NYC. B-Reel strength was their ability to bring a stronger sense of story telling into every project and together they did so working on digital actions for Motorola, Verizon and a few future films for Google. At B-Reel we incubated and worked on Escape Flight, a self initiated project, from the master mind of Riccardo Giraldi, that allowed people to book last minute flights to destinations based on contextual cues such as weather, flight length, hassle or cost.
Selected projects
The early beginnings.
2004 - 2010. Valencia, Spain and London Uk.
Before moving to New York I worked at a couple of local agencies in London, and Valencia back in Spain.
